by Alex Goldfayn | Sep 12, 2014 | Blog, Plan Your Sales, Proactive Selling, Videos
Here’s a quick two-minute video about why YOU deserve more revenue, and how to go about the process of getting it. If you’d like to learn more about the Growth Masters Annual Curriculum, the details are here.
by Alex Goldfayn | Jun 16, 2014 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales
As some of you know, I lost 50 pounds last year. Pain due to a herniated disc in my back made me start a new diet. On the day I started eating differently, I said to my wife “Today, I will eat only fruits and vegetables.” And I did. The next day, powered...
by Alex Goldfayn | Apr 7, 2014 | Blog, Plan Your Sales
I received a lot of feedback from you regarding last week’s newsletter on the difference between knowing what to do and doing it (it’s discipline). A few of you said it was the best Evangelist Marketing Minute ever. So I spent some time last week defining...
by Alex Goldfayn | Jan 27, 2014 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales
If fast revenue is the goal, here’s my recipe: Make a list of as many current and former customers as you can. Fifty, 100, whatever, as long as you do this in one sitting, as quickly as possible. Max time investment: 1 hour. Start with existing customers. Call them....
by Alex Goldfayn | Jan 20, 2014 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales
Everybody has customers in each of the categories above. Start at the right with me: Evangelists are your very best customers. These people are your greatest supporters. They buy much of what you put in front of them. They are communicators, telling people they know...
by Alex Goldfayn | Jan 17, 2014 | Blog, Plan Your Sales
I often say we need good lists. But we also need accurate categorization (or tagging) within those lists. This allows us to message, market, and communicate differently to various groups of people on our lists. Thinking about tagging across multiple dimensions: By...
