by Alex Goldfayn | Dec 23, 2013 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales
This is a terrific week to plan for next year. As you take a look at your 2014 marketing effort, ask yourself these questions: Who is your customer exactly? What kind of person is this? What title do they have (professionally, or personally)? Where do they work? What...
by Alex Goldfayn | Dec 11, 2013 | Blog, Plan Your Sales
I’m reading a good book on personal productivity and focus called Managing Your Day-To-Day. It’s basically a series of articles by thought-leaders on those topics, including Godin, Babuta, and many others. If you know anything about my work, you know I...
by Alex Goldfayn | Nov 8, 2013 | Blog, Plan Your Sales
If you want to grow your business, grow your lists. In my experience with clients, if your list isn’t growing, your revenue probably isn’t either. You need the following fields: Name Company Job Title Physical Address Phone number Email address Company Web...
by Alex Goldfayn | Nov 4, 2013 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales
I’ve been codifying my 15-Minute Marketing Plan for my next book, and I wanted to share some of the major elements with you. To grow revenue, we must market. To market, we must take action. New marketing action, I’ve learned over the years, is most...
by Alex Goldfayn | Oct 29, 2013 | Blog, Plan Your Sales
Over the last couple of weeks, I’ve heard from a few people some version of the following: “I just don’t know if I’ll have the time to do the work.” The work in this case, is marketing. The people are not clients, but they’re well...
by Alex Goldfayn | Oct 10, 2013 | Blog, Plan Your Sales
As the seasons change here in Chicago, and the weather turns cooler, there is an accompanying drop in humidity. The humidity doesn’t change as quickly as the temperature. It drops inside the home gradually, slowly, but consistently. At first you don’t...
