by Alex Goldfayn | Sep 9, 2013 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales
If your list isn’t growing, your company probably isn’t growing either. Here’s who to add to your list: Everybody you are currently working with. All customers. Everybody you have worked with previously. Past customers. Everybody you are currently...
by Alex Goldfayn | May 13, 2013 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales
I was giving a speech on Friday at an association annual event, and the topic was taking action on marketing. An audience member asked if I meant small actions or larger plans. The answer is yes, both! Why do we delay putting marketing out into the world? It will...
by Alex Goldfayn | Apr 8, 2013 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales
Take a look at the new visual model I’ve created below. When you create your marketing and messaging, it passes through what I call your psychology prism. This prism is made up of your assumptions, past experiences, technical background, hopes, dreams, and the...
by Alex Goldfayn | Feb 18, 2013 | Evangelist Marketing Minute Newsletter, Plan Your Sales
To create big marketing, we must think big. The problem is, most of us are trained by management, experience, failures, fear, caution, perfection and politics to do the opposite, which I call thinking typically. For most people, typical thinking becomes a habit...
by Alex Goldfayn | Jan 31, 2013 | Evangelist Marketing Minute Newsletter, Plan Your Sales
This newsletter goes out to more than 20,000 subscribers on Monday mornings. Subscribe here, it’s free. The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. It covers marketing, branding,...
by Alex Goldfayn | Jan 2, 2013 | Plan Your Sales, Shifting Your Mindset
With the new year upon us, many people are swimming in resolutions. Whether you have professional or personal promises to implement, this post will help you. Consider the power of 15 minutes per day. It’s one of the most effective concepts and behaviors for...
