by Alex Goldfayn | Jun 9, 2014 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
Today, you can: * Ask a customer if they know you also make or provide another product or service they’d benefit greatly from. * Ask a customer for a referral. * Ask a customer for a testimonial. * Communicate that testimonial to a prospect who can buy from you....
by Alex Goldfayn | May 5, 2014 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
Most of us go through our days reacting to issues, problems, emergencies and fires. A deadline approaches. A customer is upset. A last-minute conference call requires your attendance. A supplier has let you down. Payment is late. Where is that payment?! This kind of...
by Alex Goldfayn | Apr 21, 2014 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
Be bold. Marketing is no place for modesty. Be active. Communicate often and consistently. Focus, like a laser, on how you improve customers. Be quick. Over-thinking kills marketing and growth. Be disciplined. Daily, take communication action that will grow your...
by Alex Goldfayn | Apr 14, 2014 | Blog, Proactive Selling
I define marketing as consistently communicating your value to people who can buy from you. Here are the obstacles that keep us from doing so: 1. Fear: Of failing; of offending; of rejection. This is the single greatest impediment to marketing action. 2. Perfection:...
by Alex Goldfayn | Mar 31, 2014 | Blog, Proactive Selling
What’s the difference between knowing what to do, and actually doing it? You probably know what to do already. For example, we know that testimonials and referrals are nearly guaranteed ways to grow our revenue, but do we ask for them enough? As a friend and...
by Alex Goldfayn | Mar 24, 2014 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
If you request two referrals per week and hit a 50 percent success rate (which is less than the results my two-step referral process creates for clients), you’ll get 50 new, very warm prospects to have sales conversations with. Close a third of those, and you...
