by Alex Goldfayn | Mar 3, 2014 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
I was delivering a speech last week at an association annual event in Palm Springs, and a few of the attendees — who run large, successful, private organizations — commented with admiration that much of my approach to revenue growth is common sense....
by Alex Goldfayn | Feb 24, 2014 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
Here are a half-dozen marketing activities for revenue growth: 1. Conduct 10-15 minutes phone calls with customers to understand their thoughts and feelings about your products and services. You’re looking to emotionalize and quantify their experience with you....
by Alex Goldfayn | Jan 13, 2014 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
When you contact buyers with a pitch, you are pushing your products or services to them. When you call, sell, mail, or use one of those awful, horrifically long “sales letters,” you’re pushing. What reaction do most people have when being pushed at?...
by Alex Goldfayn | Dec 17, 2013 | Blog, Proactive Selling
Marketing isn’t a yes/no proposition. We are communicating and demonstrating our value to prospective customers. Here’s how our product can improve your life. Here are three ways our service can increase your productivity and profits. The purpose of each...
by Alex Goldfayn | Dec 4, 2013 | Blog, Proactive Selling
1. Don’t overplan marketing. When you have something of value to communicate, do so. 2. Ready – Fire – Aim. Assess results, make adjustments, improve the communication, or simply abandon it and move on to something else. 3. It is far more productive...
by Alex Goldfayn | Nov 27, 2013 | Blog, Proactive Selling
First, happy Thanksgiving, from my family to yours. Second, this time of year gives us a wonderful opportunity to extract ourselves from the daily minutia muck we trudge through every day in our work, zoom out, and consider the big picture. As 2013 winds down and...
