by Alex Goldfayn | Aug 12, 2020 | Blog, Proactive Selling
Asking for a referral should be a conversation and not a single question like, “do you have a referral for me?” Here is your starting question: “Who do you know, like yourself, who I can help as I help you?” Ask the question and wait. Be silent. Let your customers...
by Alex Goldfayn | Jul 3, 2017 | Accountability, Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
It’s halftime in the calendar year. Six months are in the books, six to go. What went particularly well in the first half of the year for you? What did you do well, that you can double down on over the next six months. What did you spend significant time on that did...
by Alex Goldfayn | May 22, 2017 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter, Measure Of Sales Success, Proactive Selling
I was doing a half-day revenue growth workshop on Saturday for a client, and there was a fascinating comment from a new employee. He used to work for a customer of my client’s, before taking a job with my client’s firm. We were talking about calling customers on the...
by Alex Goldfayn | Apr 10, 2017 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling, Systems For Revenue Growth
There are two key metrics to track when implementing revenue growth: New customers: The first time buyer is a goldmine. Because he quickly becomes a repeat customer, especially if you sell consumable products or services that repeat over time. He’s a...
by Alex Goldfayn | Apr 7, 2017 | Blog, Proactive Selling, Revenue Growth Video Series, Videos
Here is a new video about working on the business, rather than working in it. This is about proactive — which revenue growth requires — versus reactive work, which frequently leads to flat sales, year over...
by Alex Goldfayn | Apr 3, 2017 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value, Gratitude, Proactive Selling
Much of what I do for clients is designed to help them stand out from the competition, to make them singular. This is, of course, quite easy. We simply need to do things that others aren’t. That is, communicate proactively. This makes us stand out because...
