by Alex Goldfayn | Sep 13, 2012 | Public Relations Kills Good Products
This audio is from yesterday’s teleconference on public relations. Imagine yourself a journalist. And then imagine getting thousands of horrible press releases. Relentlessly receiving bad pitches…
by Alex Goldfayn | Aug 30, 2012 | Public Relations Kills Good Products
Pitching the media doesn’t work. That’s because you’re sending unhelpful press releases to thousands of media members at a time. You don’t know their audiences. You don’t know their interests. You don’t know them. Instead of...
by Alex Goldfayn | Aug 29, 2012 | Public Relations Kills Good Products
The best, fastest, and most successful way to get your pitches placed with journalists and bloggers is to build relationships with them. The best, fastest and most successful way to build relationships with the media is to send them value, one-on-one, that is of...
by Alex Goldfayn | Aug 4, 2011 | Public Relations Kills Good Products
I got a press release today from a company whose executives I know well, about a major upcoming product release. The email was sent — anonymously and impersonally — to four writers at the same newspaper, myself included. Thing is, as you probably know, I...
by Alex Goldfayn | Jun 2, 2011 | Public Relations Kills Good Products
Assertiveness in public relations is NOT blasting press releases to as many journalists as possible. It’s all about relationships…
by Alex Goldfayn | Jan 6, 2011 | Public Relations Kills Good Products
A while back, I wrote about the idea of eliminating press releases all together. This created a mountain of incoming emails from irate PR folks. The reason I recommend doing this begins with the press releases you send. For your viewing pleasure, here are some...
