by Alex Goldfayn | Aug 25, 2010 | Shifting Your Mindset
If you want to create passionate, loyal consumers, aim to excite them instead of convincing them.
by Alex Goldfayn | Aug 9, 2010 | Shifting Your Mindset
The sage advice in business, as well as in book publishing, is to generalize: Serve as many people as possible. Be as a broad as possible. Be excellent at everything. Make everyone happy. I disagree, and strongly. If you specialize, you can become excellent at what...
by Alex Goldfayn | Jul 27, 2010 | Blog, Marketing Think Tank, Shifting Your Mindset, Videos
The best consumer electronics were not first in their category. Whether your products or your marketing, it is not necessary to be first. It is only necessary to improve (even if only slightly) on what already is working.
by Alex Goldfayn | Jul 23, 2010 | Blog, Defining Posts, Marketing Think Tank, Shifting Your Mindset
…is simplicity. Of usage instructions. Of marketing. Of language. Of press releases. Of communications platforms.
by Alex Goldfayn | Jul 13, 2010 | Shifting Your Mindset, Videos
There will be a lot more on this topic here in the coming days. So many manufacturers are taking themselves out of the game through unforced errors. Tech makers do so much harm unto themselves. Allow people to choose you!
