by Alex Goldfayn | Jun 10, 2010 | Shifting Your Mindset
If the Internet is the “great equalizer,” allowing consumers to interact with each other, share experiences and negate consistent advertising and messaging (which used to be enough for consumer sales success) — then equalize the equalizer by...
by Alex Goldfayn | Jun 9, 2010 | Shifting Your Mindset
I’ve had a couple of conversations recently about whether consumer electronics executives know that their marketing is terrible. How could they not? Most mainstream consumers technology makers create new versions of products constantly. Many times each year. And...
by Alex Goldfayn | Jun 4, 2010 | Blog, Marketing Think Tank, Shifting Your Mindset
If you’ve succeeded with early adopters, I would argue that you will not succeed with mainstream consumers. So many start-up consumer electronics companies are hurting themselves by marketing to early adopters first: Very few companies succeed in crossing the...
