by Alex Goldfayn | Nov 10, 2014 | Blog, Evangelist Marketing Minute Newsletter, Testimonials
Most people spend their work days putting out fires, which, by definition, is reactive effort. It also tends to be the work of dealing with unhappy customers — who are complaining about an incorrect order, a delayed delivery, or simply demanding to have your...
by Alex Goldfayn | Nov 3, 2014 | Blog, Evangelist Marketing Minute Newsletter, Testimonials
In the last week, I’ve delivered six workshops and keynote speeches in Denver, Houston, Chicago, and Las Vegas. During the portion of my sessions that covered communicating (not just collecting) testimonials, several people had this rather common resistance:...
by Alex Goldfayn | Sep 8, 2014 | Blog, Evangelist Marketing Minute Newsletter, Testimonials
Here’s an “advanced” point that came out of a client workshop last week: when asking for a testimonial, don’t use the word “testimonial,” as it places unnecessary pressure on your customer. Instead, ask for feedback, thoughts,...
by Alex Goldfayn | Jan 23, 2014 | Blog, Testimonials
Do you have testimonials for your products or services? Do you make it a point to gather them? If so, what do you do with them? If nobody sees them, they’re pretty much pointless. The best thing to do with testimonials is to target them to prospects. Get them in...
by Alex Goldfayn | Nov 11, 2013 | Blog, Evangelist Marketing Minute Newsletter, Testimonials
Want to do business with a certain kind of customer? Show him testimonials from people like him, in similar positions, dealing with similar issues, challenges, wins and losses. Individually targeted testimonials are the gold standard of revenue growth techniques. So,...
by Alex Goldfayn | Oct 15, 2013 | Blog, Testimonials
When marketers or corporate leaders talk about what you do, you focus on the stuff: You describe your products. You tell people what they can buy from you. You lay out features, specification, and technical details. You talk about process, system, approach, theory,...
