by Alex Goldfayn | Aug 5, 2013 | Blog, Evangelist Marketing Minute Newsletter, Testimonials
I conduct qualitative interviews with my clients’ customers as a part of most of the projects I do. The goal of these conversations is to understand how my clients’ products or services help and improvetheir customers. I am looking for the emotion and the...
by Alex Goldfayn | May 12, 2013 | 20 Videos in 20 Days, Testimonials, Videos
Let me hear my peers explaining what’s great about you!
by Alex Goldfayn | May 8, 2013 | 20 Videos in 20 Days, Testimonials, Videos
There is nothing you can say that is relevant, resonant, or compelling as what your customers say about you. Uncover your best language by talking with your customers.
by Alex Goldfayn | Mar 4, 2013 | Evangelist Marketing Minute Newsletter, Testimonials
Interviewing the customers of my clients is a part of nearly every project I do. I interview some customers while the client listens, and then we switch roles, and I listen to the client take a turn. We debrief after each conversation. A nearly universal finding is...
by Alex Goldfayn | Jan 7, 2013 | Evangelist Marketing Minute Newsletter, Testimonials
This newsletter goes out to more than 20,000 subscribers on Monday mornings. Subscribe here, it’s free. The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. It covers marketing, branding,...
by Alex Goldfayn | Dec 10, 2012 | Evangelist Marketing Minute Newsletter, Testimonials
This newsletter goes out to more than 20,000 subscribers on Monday mornings. Subscribe here, it’s free. The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. It covers marketing, branding,...
