by Alex Goldfayn | Jul 20, 2010 | The Best Marketer In The World, Videos
There is nobody better at teaching consumers — and media — how to talk about his company’s products than Steve Jobs. Why not use this idea within your company?
by Alex Goldfayn | Jul 16, 2010 | Powerful Language, The Best Marketer In The World
Did you catch it? Steve Jobs repeated it at least six times that I counted. He said some variation of “We love our customers” over and over again. Guess what’s going to be quoted over and over in tomorrow’s newspapers? He drilled his most...
by Alex Goldfayn | Jul 15, 2010 | Blog, Industry Analysis, Marketing Think Tank, The Best Marketer In The World
David Winer, who is called the father of blogging, wrote this tough indictment of Apple on Gizmodo today. I agree with much of what Winer said: The brewing iPhone 4 mess is the worst crisis Apple has faced since Steve Jobs came back to run the company in 1997. Apple...
by Alex Goldfayn | Jul 1, 2010 | The Best Marketer In The World
UPDATE: I was right. Steve Jobs did not send the emails below. MacRumors has the details here. I’m starting to disbelieve that the best marketer in the world is sending emails like these. If this is real, he’s killing himself. The iPhone Blog and the Boy...
by Alex Goldfayn | Jun 28, 2010 | Blog, Industry Analysis, Marketing Think Tank, The Best Marketer In The World
Let’s take a look at Apple’s last week, and grade the company on its marketing. My starting point is that Apple is the best marketing company in the world, in any industry. It has been held this title at least since the first iPhone launched, and probably...
by Alex Goldfayn | Jun 25, 2010 | Blog, Marketing Think Tank, The Best Marketer In The World
Over the last decade, we’ve watched the best marketer in the world create incomparably loyal and passionate consumers, which I call evangelists. And over the last 90 days — and, dramatically, in the last 24 hours — we’ve watched the same...
