by Alex Goldfayn | Jul 20, 2010 | The Best Marketer In The World, Videos
There is nobody better at teaching consumers — and media — how to talk about his company’s products than Steve Jobs. Why not use this idea within your company?
by Alex Goldfayn | Jul 14, 2010 | Industry Analysis, Videos
Here’s a quick take on smart phone delays: Apple can afford it, because its evangelist consumers will wait for Apple. Android makers and wireless carriers cannot afford the same delays. Here’s why:
by Alex Goldfayn | Jul 13, 2010 | Shifting Your Mindset, Videos
There will be a lot more on this topic here in the coming days. So many manufacturers are taking themselves out of the game through unforced errors. Tech makers do so much harm unto themselves. Allow people to choose you!
by Alex Goldfayn | Jul 8, 2010 | Blog, Industry Analysis, Marketing Think Tank, Videos
Stay focused. Put your energy into your core business. And apply at least twice as much energy into developing and executing powerful marketing as you put into product development.
