Who would you rather buy from an optimistic salesperson or a pessimistic one?

Would you rather deal with a positive salesperson or a negative one?

Would you rather talk to a grateful salesperson on the phone or a cynical one?

Each of the “pairs” above are mindsets and opposites.

And while we’ve all known people who aren’t happy unless they’re unhappy, given the choice, our customers and prospects will always choose happy salespeople over unhappy ones.

Most people will pay good money to bring optimism into their lives.

The positive salesperson will always outsell the negative one, no matter what is being sold.

I detail these opposing mindsets in my new WSJ bestselling book, Selling Boldly, and thread this single all-important point throughout the book:

We get to choose.

Whether we start the day — or pick up the phone — optimistic or pessimistic is completely and entirely up to us.

It’s totally in our control.

We get to decide.

And since optimism, positivity, joy, and happiness pay far more than their opposite views of the world, we should choose them.

We get to decide.

Decide on the outlook that will bring more money home to your family!

Every day, make the decision that will help more customers more.

It pays better!

Get your copy of Selling Boldly here

To systematically infuse optimism, positivity, and gratitude into your sales organization to add 10-20% revenue growth annually, call me directly at 847-459-6322 or simply reply to this email.