Choose Optimism

Look around, and optimism is a rare commodity these days. 

 You won’t find it among our politicians, who tend to emphasize fear and insults. 

 Nor will you find it in our media, which is rewarded (paid!) upon how frightened and uncomfortable it makes us. 

 Which is why optimism and positivity is more important and valuable today than it ever has been. 

 Here’s a truth of the universe: Optimistic salespeople always outsell pessimistic ones. Always. Why? 

 Because optimistic salespeople look for reasons the deal will work, and focus on these items. Meanwhile, pessimistic salespeople do the opposite, focusing on all that can go wrong. 

 But it goes further: customers prefer optimism. People will pay good money to do business with providers who bring them positivity. And hope. 

 Who would you rather buy from? An optimistic salesperson or a pessimistic one? A happy salesperson or an unhappy salesperson? We humans gravitate towards people who make us feel more hopeful and more positive. 

 If you’re selling to a prospect (a human), and the two competitors are pessimists and you are an optimist, you have an instant and rather massive advantage. 

 And the beauty is, you can choose optimism over pessimism. You can decide to be one or the other. 

 It’s up to you. 

 So why not choose optimism? Positivity? Joy? Hope? 

 Project this on to your customers and they will thank you with their money. 

 You have a choice. 

 Choose optimism.

 It pays better.

 To infuse postiivity, joy, and optimism into your organization — through the incredibly powerful feedback of your happy customers — call me at 847-459-6322 or simply reply to this email. 


About Alex

I'm a market strategist, consultant, coach and speaker for product and services companies that are looking for dramatic growth and increased revenues.

My clients include Fortune 500 firms like Amazon and Sprint - as well as publicly traded companies like Logitech, TiVo, Virgin Mobile and Yelp.