A company called Crowd Science released a fascinating look at smart phone loyalty this week:

They found that 40 percent of Blackberry users want an iPhone.

And a third of Blackberry users would switch to an Android phone if they could.

Most will not: about two-thirds are firmly in the “want-to-but-won’t-switch” from Blackberry camp.

By comparison 9 of 10 iPhone and Android users say they won’t switch.

This survey shines a fascinating light on marketing consumer electronics:

• Today, keeping a customer using your device is more challenging than ever. There are so many alternatives.
• Breaking into a mature or maturing category is extremely difficult. See Palm.
• Once a customer finds a satisfactory home within a consumer electronics category, it’s quite difficult to lure them away. Much more on the home concept in future posts.
• This information helps explain why wireless carriers and cable companies try to lock consumers into recurring two-year deals.

What keeps people loyal and committed once they’ve come to you? Everything this blog covers: trust, a relationship, excellent marketing, extreme satisfaction (mostly happy doesn’t cut it any more).

In consumer electronics there is endless greener grass.

Your job is to fertilize the hell out of your own pastures.

Make yours the greenest grass.