We already know what to do.
But that doesn’t mean we do it.
We know that a phone call is better than an email in a selling situation, and yet we email most of the time.
We know that referrals are a good way to grow business, and yet we don’t ask nearly as much as we think about asking.
Knowing what to do is different than actually doing it.
In sales, knowing what to do doesn’t make us any money.
It’s the doing that makes the money,
It’s the doing that feeds our family.
Knowing pays the bills for teachers and professors.
But for salespeople, it’s the doing.
What will you do?