I have clients who diligently do the work — grow their lists, communicate value to them, collect testimonials, communicate them, ask for referrals, etc. — and enjoy revenue growth of 20% or more in their first year with me. Almost always, this is millions of dollars in new sales.
I have other clients who listen to my advice, but do not apply it. They don’t change their behavior much, and do not enjoy the results they deserve. Further, their market does not get to benefit from their enormous value.
You already know what to do. The question is, are you doing it? The distance between knowing and doing is discipline.
Discipline is made up of two very complicated components: starting, and repeating. That’s it.
Success demands that we do the work required to attain it.
Will you do the work?
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