Even when you have meetings all day…

Even when you’re at a trade show…

Even when you’re on the road, calling on one customer after another…

Even when you’re on long, highly-productive conference calls (ha!)…

…Take one communication action per day, and insist that your staff and colleagues each do the same. In 15 minutes or less (but often in 90 seconds), you can tell somebody who can buy from you about how they’d improve if they do so. Send an email. Write a hand-written note. At a trade show, tell a prospect about a customer like them. If you’re calling on a customer, ask them the did-you-know question. Send a newsletter. Communicate a testimonial. Ask for a referral.

Every day, every customer-facing staff member at your firm can tell somebody — one person, or 100, or 1,000 — about how their life or work would be better if they bought from you. Do this — even when you’re busy! — and your revenue will have no choice but to grow.

The Evangelist Marketing Institute is a revenue growth consultancy. My average client grows their top line by 15% to 20% in their first year with me. If you’d like to discuss applying this kind value to your organization, just reply to this e-mail or call me at 847-459-6322.

This piece ran in my Evangelist Marketing Minute short-form newsletter, which you can receive every Monday morning for free by signing up here.