Many people have favorite authors, and they’ll buy every book that author writes. It doesn’t matter if the title or topic doesn’t sound immediately interesting. They’ll buy the book because it’s written by one of their favorite authors and everything this author writes is terrific.

In consumer electronics, manufacturers should strive to achieve Favorite Author status.

Apple has attained Favorite Author status for many people. Consumer will buy every iteration of the iPhone, for example, just because it’s a new version of the iPhone and they have no question it will be worth their investment.

Curiously, some financial programs enjoy Favorite Author status, with a lot of consumers buying each year’s new version.

Google also has Favorite Author status. It has enough trust among some consumers that this group will try everything Google offers: Gmail, Google Docs, Buzz, etc.

Attain Favorite Author status and you’ll get not only have a group of open-minded consumers eagerly awaiting – and, critically, buying – your next release.