More than 20,000 people read this newsletter every week. For nearly every one of you, the following statement is universally true: your products and services are more than good enough to generate significantly more revenue than they’re generating today. Simply, if more people knew about your value, your revenue would increase dramatically. Which means that a relatively small improvement in marketing will impact sales a lot more than efforting to perfect your already excellent products and services. The question is, where are you spending your time? Consider shifting just a few minutes per day to marketing action, and your organization will have no choice but to grow!

This piece ran in my Evangelist Marketing Minute short-form newsletter, which you can receive every Monday morning for free by signing up here.