I was with a client this month conducting a “cementing habits” workshop, which comes three to four months after a company launches my revenue growth program. As the staff and I discussed the mindset and behavior changes that have occurred, one of the sales reps paid me one the highest compliments I’ve ever received: “This thinking and these actions are no longer just behaviors to me, but they’ve become a part of my personality.” Many of the others nodded in agreement. This company, a highly successful manufacturer of construction equipment, has developed a revenue growth culture.

A revenue growth culture means your people understand their great value, and lead conversations with it instead of your products and services. It means that your people don’t hesitate to ask customers for feedback on what you’re doing right (instead of what can be improved), so they can collect testimonials and hear about your value in your customers’ words. In a revenue growth culture, your people never hesitate to teach your customers about what else they can buy, and how else you can help them. Because we’re never imposing, and of course our happy customers would like more of our help. In a revenue growth culture, the staff is bold, confident, and strong, making proactive recommendations and suggestions. It’s easy to see how business grows in this environment, because how can it not?

How’s the culture at your firm?

The Evangelist Marketing Institute is a revenue growth consultancy specializing in aggressive sales growth for closely-held companies. If you’d like to discuss growing your business quickly and easily, please call Alex Goldfayn directly at 847-459-6322, or email at alex[at]evangelistmktg[.]com

Alex teaches these concepts in keynote speeches and workshops about 50 times per year. It’s perfect, practical, energizing. motivating material for association events and sales meetings. You can get more information here or call Alex Goldfayn directly at 847-459-6322, or email at alex[at]evangelistmktg[.]com