Buyers can feel our impatience.

They recoil at our anger.

If we market too aggressively, focusing on the sale instead of the value — instead of how we can help people — our odds for revenue growth suffer.

Our job, in our marketing, is to demonstrate, as dramatically as possible, the value the prospect will receive when he or she becomes the customer.

Anything that distracts from that — including hurrying the process; focusing on the close; or project displeasure of any kind — is harmful.

If your only purpose is to truly help people with your marketing, everything else, including significant revenue growth, usually falls into place.