There is physics in marketing.

In fact, inertia, plays a huge role your marketing. Here’s how this plays out:

When you are not marketing, it is very difficult to begin. Who do you communicate with? What do you say? What product or service do you focus on?

Conversely, when you’re actively engaged in communicating your value to your target audience, it’s nearly effortless to continue doing so time after time,  day after day.

That’s because inertia takes over. You’re in the flow of marketing. You’re mindset, thoughts, and behaviors are trained around putting your value into the world. This is why I created the 15-minute marketing process. A little bit today leads to a little bit tomorrow, next week, next month, and all year.

But from a stopped position — it’s immensely difficult to take the first step.

Marketing creates inertia.

Then inertia takes over and creates your marketing.