Latest Articles
Latest Articles
You’re in The Marketing Business
If you're selling a product or service to customers, you're in the marketing business. That's because you need to execute on three elements to be successful: Your must have a life-improving product or service. You need powerful, simple language. You need to...
You’re in The Marketing Business
If you're selling a product or service to customers, you're in the marketing business. That's because you need to execute on three elements to be successful: Your must have a life-improving product or service. You need powerful, simple language. You need to...
One Idea Per Day
Here's a three-step process that might change your life and work forever: 1. Sit down. 2. Force yourself to have one idea. 3. Share it. You can have this idea with your morning coffee, or your lunch, or your evening beer, or while you exercise each day. What do I mean...
It’s All About Your Marketing! — Alex Goldfayn
This is a new model I've created demonstrating the interaction between your products and services, and your language and communication frequency. The video details my thinking on how the pieces fit together. Below, is a thumb-nail of the image, which you can click on...
It’s All About Your Marketing!
This is a new model I've created demonstrating the interaction between your products and services, and your language and communication frequency. The video details my thinking on how the pieces fit together. Below, is a thumb-nail of the image, which you can click on...
Early Adopters & Mainstream Customers
I was meeting with a top Motorola marketing executive last week, and he was telling me about the company's "fan boys" and how important they were. I call these customers early adopters, and here's my best possible advice about them: avoid them. Don't market to them....
Thinking Big
Evangelist Marketing Minute: These pieces are called "Minutes" because they will always be short enough to read in about 60 seconds. I’ve observed many of my clients thinking defensively. For the vast majority of businesses defensive thinking is automatic, a part of...
Thinking Bigg
I’ve observed many of my clients thinking defensively. For the vast majority of businesses defensive thinking is automatic, a part of the culture. This is wildly harmful: it breeds fear, over-thinking and delays action. The opposite of thinking defensively is thinking...
Thinking Bigg
I’ve observed many of my clients thinking defensively. For the vast majority of businesses defensive thinking is automatic, a part of the culture. This is wildly harmful: it breeds fear, over-thinking and delays action. The opposite of thinking defensively is thinking...
Social Media & Maturity
Two points on Social Media this week: 1. I've been doing a lot of thinking about what kinds of companies social media works best for. It seems to me that the younger and smaller a business or category is, the more effective social media can be. But the longer a...