Latest Articles
Latest Articles
Excite Consumers, Don’t Convince Them
Most consumer technology marketing and PR is focused on convincing consumers to buy your products. That's the wrong way. Convincing consumers involves pushing your products at them, hoping they'll accept them by opening their wallets. Consumers are naturally defensive...
Market-Share-In-A-Sentence: Excite, Don’t Convince
If you want to create passionate, loyal consumers, aim to excite them instead of convincing them.
Category Kings (And Kingless Categories)
The way I see it, there are types of product categories in consumer electronics: Kingless Categories Categories with Kings Mature Categories Definition of Category King: The undisputed leader of a product category, with a huge market share advantage over the next...
How to Dethrone the King (iPad)
Among tablet computers, Apple's iPad owns nearly 100 percent market share. But The iPhone Blog, among others today, writes that JT Wang, the chairman of computer maker Acer, thinks that this share will drop to 20 to 30 percent. The chairman is talking about what I...
A Big Announcement
To say that the book publishing industry is struggling is to say my Chicago Cubs haven't won the World Series in a few years. To say that I am thrilled to have found Glenn Yeffeth and his entrepreneurial and exciting publishing house, BenBella Books, to publish my...
How the Verizon iPhone will Shake the Smart Phone World
Success With Early Adopters Leads to Failure With Mainstream Consumers
Let Sprint, T-Mobile and Verizon Wireless Carry The iPhone
Android devices are quickly gaining market share. They're available from multiple manufacturers and every major wireless carrier in the U.S. Combined with yesterday's stunning smart phone numbers -- that more than 20 percent of T-Mobile, Sprint and even AT&T...
Android Sales Will Suffer When Verizon Gets The iPhone
When Verizon Wireless gets the iPhone, we'll see just how strong the Android devices really are in the smart phone market. A fascinating recent survey finds that more than half of current Verizon Wireless customers are likely or very likely to buy an iPhone once the...
Your most important job in the world
Fact: You are a lot more excited about your products & services than your customers. Fact: Your products & services are a lot more exciting (or, at least, interesting) than your marketing, messaging, and language. Fact: If you're selling anything to consumers,...