Latest Articles
Latest Articles
Social Media Marketing Doesn’t Excite Consumers
Four Questions to Uncover Powerful Marketing Language from Your Customers
Amazingly, most consumer electronics companies are poor marketers. The vast majority are falling short because they use poor language. Poor language doesn't excite consumers, which is the ultimate goal. You must uncover powerful language that motivates and energizes...
Video: How to Uncover Powerful Marketing Language from Your Consumers
Twitter Followers Are False Prophets
There's something about the statistics that Twitter keeps that touches a primal nerve in us. Most people who use Twitter are trying to get more followers. Everybody using Twitter knows how many followers they have. But here's the thing about the number of followers...
Video: Teach Product Language Like Steve Jobs
Be a Specialist
The sage advice in business, as well as in book publishing, is to generalize: Serve as many people as possible. Be as a broad as possible. Be excellent at everything. Make everyone happy. I disagree, and strongly. If you specialize, you can become excellent at what...
Weekend Quotable: Steve Wozniak on Google becoming Microsoft (Apple is Becoming Microsoft Too!)
Steve Wozniak had some interesting things to say about Apple and the iPhone 4 this week. I found this comment on Google absolutely fascinating: “I love Google, but I’m afraid it has a chance of becoming the Microsoft of the future. You remember how Microsoft used all...
In Marketing, Language is Everything
To excite people towards buying your products (and exciting people is your job, not convincing them!), you must use low-to-no tech language. How do you know what's the right language? Just use the words your consumers use.
Blackberry Leads Smart Phone Sales, But Lacks Consumer Energy
The Blackberry Torch came out yesterday, and one Gartner analyst gave Bloomburg Businessweek this annoying piece of analysis: “But it doesn’t have the look and feel of an Android or Apple operating system and I’m not sure it will achieve the goal of taking volume away...
That there are Google people…
...is an amazing marketing achievement by what used to be a search engine company. Not that long ago, there were only two kinds of people: Windows people and Mac people. Now, through surprisingly successful marketing and powerful functionality, Google has become a...