Latest Articles
Latest Articles
You Saw It Here First: Android Outsells iPhone
As I said will happen over a month ago, Android devices outsold Apple's iPhones in the first half of 2010. Android phones accounted for 27 percent of all smart phone sales while the iPhone got 23 percent in the first half of the year. RIM's Blackberries led the pack...
If you want to sell to consumers…
...your only only goal in the world should be to develop loyalty and passion. Passion comes first. It means energy, enthusiasm, endorsement and word-of-mouth. Then comes loyalty: it brings commitment to your product, your company, and your message. It brings...
For Microsoft, Consumer Energy Is Missing
First some numbers, then an analysis: Microsoft vice president of communications Frank X. Shaw recently posted some fascinating figures on his company blog: Microsoft has sold 150 million Windows 7 licenses in the first 8 months of its availability. That's 600,000 per...
Why the iPad Will Never Be a More Popular Reader Than the Kindle
Video: Perfecting vs Inventing
The best consumer electronics were not first in their category. Whether your products or your marketing, it is not necessary to be first. It is only necessary to improve (even if only slightly) on what already is working.
The iPad Will Never Kill the Kindle
Newsweek.com runs a piece today about why the iPad has not yet killed the Kindle. Six weeks ago, Seth Godin (one of our top business thinkers) said it was time for Amazon to panic about the iPad, and price the Kindle at $49. In response to Godin, in early June, I...
What’s missing in consumer electronics…
...is simplicity. Of usage instructions. Of marketing. Of language. Of press releases. Of communications platforms.
How to End up On Page B5 in the Wall Street Journal
Buried on the bottom of page B5 of yesterday's Wall Street Journal was a short piece about Sharp's tablet PC announcement. In the second paragraph, the piece mentioned similar devices from Apple, Acer, and Toshiba. The upcoming Sharp tablet wasn't getting much love...
Video: The Future of 3DTVs
Three-dimensional televisions are far from a sure thing.
Video: Teach Consumers Like Steve Jobs Does
There is nobody better at teaching consumers -- and media -- how to talk about his company's products than Steve Jobs. Why not use this idea within your company?