Latest Articles
Latest Articles
A Detour Around Trouble
Cynicism. Consumer doubt. Public anger. Customer frustration. Negative publicity. Customer defection. Loss of market share. Loss of revenue. Staff defections. Internal panic. Corporate struggle to survive. A company that releases a phone that ceases to work as a phone...
Is Steve Jobs Really Sending These Emails?
UPDATE: I was right. Steve Jobs did not send the emails below. MacRumors has the details here. I'm starting to disbelieve that the best marketer in the world is sending emails like these. If this is real, he's killing himself. The iPhone Blog and the Boy Genius Report...
Video: Why Android Smart Phones Will Overtake Apple’s iPhone
Video: How Consumers Saved Apple & the iPhone 4 From Disaster
Much more on this topic in yesterday's post.
Analysis: Apple’s iPhone 4 Marketing Week in Review
Let's take a look at Apple's last week, and grade the company on its marketing. My starting point is that Apple is the best marketing company in the world, in any industry. It has been held this title at least since the first iPhone launched, and probably earlier....
Saying Nothing Would Have Been Less Damaging to Steve Jobs & Apple
Over the last decade, we've watched the best marketer in the world create incomparably loyal and passionate consumers, which I call evangelists. And over the last 90 days -- and, dramatically, in the last 24 hours -- we've watched the same company inexplicably...
Buying a Place in the iPhone 4 Line
I went to an early morning iPhone line today -- out of curiosity and professional interest. The line at the mall I went to had about 1,000 people in it at 6 AM. Here is what I saw: multiple people from the back of the line tried to purchase a place in the front of the...
Will People Stand in Line for YOUR Products?
The iPhone 4 comes out tomorrow, and Apple stores across the United States will be opening at 7 AM. Well before that early hour, lines will form outside of the stores and people will wait. They will chat with each other eagerly, energetically, united by their common...
Video: The Consumer PC Isn’t Going Anywhere, Despite What Steve Jobs Said
In addition to my weekly video for consumer electronics marketers and communications professionals, I'm also launching a weekly quick-hitting piece for the media: journalists, broadcasters, editors and producers. You can sign up to receive this email for free, weekly,...
Subscription Confirmation
Thanks for subscribing! You'll receive your first issue as follows: The Technology Tailor Report -- a "best of" my articles and material from the past 30 days -- comes to you monthly on the 15th. The Technology Tailor Marketing Minute video -- quick-hitting best...