More psychology of technology: Mainstream consumers are still relatively uncomfortable with technology: Technology goes out of date too quickly. Which means: "The model I buy today, after a long shopping process, may be 'old version' tomorrow." "What if I make the...

These development opportunities are available for consumer electronics manufacturers, service providers, consumer Web sites, and their marketing and PR agencies: 60 - 90 Minute Speeches: Five topics are currently available. The Consumer Electronics Marketing...

Changing the way we think is one of the hardest things we do as human beings. Because our thoughts are automatic -- ingrained in us through genetics, nurture, and experiences. Thing is, the basis of real improvement is changing the way you think. It's damn hard. Which...

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Engineers create language at most consumer electronics companies. Unintentionally, perhaps even accidentally, but this happens nearly everywhere. Engineers (product developers, product managers, etc.) pass the language down to the marketing department, which passes it...

It has been my position all along in this blog that Apple is the only consumer electronics company that has evangelist consumers. People who live and breathe Apple. People who buy anything Apple makes, because Apple makes it (like a favorite author). Well, Google may...

If you want to be successful marketing consumer electronics, you have to understand -- and successfully execute upon the following concepts. Call them keywords for consumer electronics marketing success: Consumer insights Simple language Effective communications...