Here are my 100 marketing and communications tips, techniques, and thoughts to help you create Consumer Electronics Evangelists. This time, they're sorted by category. The Product The product must be excellent. But most technology on the mainstream market is. You earn...

This is my process for Creating Consumer Electronics Evangelists. And this is what the visual of the model looks like. Here, you'll see my take on the three categories of consumer electronics products: commodity products, special products, and singular products. And...

Here are 100 marketing and communications tips, techniques, and thoughts to help you create Consumer Electronics Evangelists. Please note that in response to reader requests, I have categorized this list here. The product must be excellent. But most technology on the...

HP announced its purchase of Palm today for $1.2 billion. This makes sense on a number of levels: HP knows about making good hardware. Palm's strength is clearly in its operating system, the Web OS. I expect we'll be seeing HP netbooks and even smart phones within 6...

It's 2010, and inexplicably, inexcusably, many technology makers are still talking about their products in highly technical, uninteresting, difficult-to-understand ways. Smart phones, televisions, computers, cameras, camcorders -- all of these devices are still...

If you're putting off working on a new project or initiative, try it for just 30 minutes per day. You've already spent far longer avoiding these activities: Writing Strategizing Messaging Development Sales Calls Pitch Calls Exercise A new hobby So try one activity...

Consumer electronics on the mainstream market are predominantly excellent; it's the marketing and communications that are the cause of most manufacturers problems.

Consumers perceive products as falling into one of three categories: Commodities (most products), Special (a select few that have broken away from the pack), or Singular (products with evangelists). I'm laying this out for consumer electronics specifically, but people...

Continuing the discussion of how consumers perceive technology products, I believe there are three basic categories: Commodities (most products), Special (a select few), and Singular (the very best). The visual for this discussion is here. These categories are based...