Per yesterday's visual, I believe consumers perceive electronics in three different categories: Commodities: Most products, at least three out of four devices, fall here. Unfortunately, most technology on the consumer market is perceived as similar to the competition....

Most consumers view most technology as commodities. An HDTV is an HDTV, and most people will try to buy the cheapest one possible. A Windows laptop is a Windows laptop. Who cares about megahertz, or these days, even megabytes anymore? This point-and-shoot digital...

I love Palm. Years ago, I owned a succession of Palm Treo smart phones and agonized over a switch to Blackberry. Remember when that was the decision: Palm or RIM? Since then, the competition, including RIM's Blackberries, the iPhone, various Android phones, and...

Mainstream consumers -- moms and dads -- are not on Twitter. Support sentences: Too many public relations departments and agencies have been swept in last year's social media craze. They developed strategies and even new positions focused on Facebook and Twitter....

Internet search. Productivity apps in the clouds. Wireless phones. Phone messages and transcription. High speed fiber optics. A war with Apple. A war with the government of China. Google is stretched too thin. The company announced today that sales were up 23 percent...

Television is going online. Shows are streaming over the Web. Seventeen percent of television viewers watched at least one or two shows per week online. Next year it will be 21 percent. About 1.3 million people watched at least an hour of golf on the CBS Sports...

How easy is your product to buy? Can consumers only purchase your device on your Web site? If so, you won't sell much. Because wide retail availability is a third-party endorsement of your product, your company, you. Easy and wide retail availability is especially...

If you can't blow somebody away with the most impressive features about your device in 20 seconds or less, you haven't prepared enough. (Supporting Sentence: So many consumer electronics makers talk in circles when asked what their product does. So many products,...

For reaching mainstream consumers, broadcast media beats social media -- every single time.