This is a compilation and expansion of several previous posts on pricing consumer electronics. Because they are trained by you, consumers have preconceived notions about an appropriate price range for your products. People expect various categories of consumer...

The more I use Twitter, the more I realize that mainstream consumers are not there. They're on Facebook. But they're not on Twitter. So if you're a consumer company using Twitter to reach the mainstream -- moms and dads, grandmas and grandpas; people with jobs,...

One of the elements most missing in consumer electronics is EASY.  Just three examples out of an unlimited pool: Model numbers are horrific in our industry, meaning nothing to anybody except the manufacturers' engineers. Digital camcorders in their current form won't...

In the last post, I introduced the Consumer Pricing Expectations Range (CPER). People have an expectation of how much your kind of product should cost. Whether a netbook or 50-inch LCD, your best chance at success is to price within the CEPR. If your pricing is above...

In my system for creating consumer electronics evangelists, I state that pricing must be appropriate. Lets discuss appropriate. Consumers have an expectation range when it comes to pricing. It's possible to adjust their range upwards through a combination of terrific...

When Guy Kawasaki posted my Creating Consumer Electronics process on his Alltop blog, one of the commenters said I "blew it out of the gate" (this is bad, I think) when I wrote that pricing must be appropriate. Too high, and you price yourself outside of consumer...

If the ultimate goal is to create evangelists for your products, let's take a look at the traits a consumer evangelist typically possesses. The consumer evangelist is: Mainstream. He is not an early adopter, hanging out on high tech blogs and message boards. He is...

John Gruber's blog brought this to my attention: Top-notch Internet news site ReadWriteWeb, which the New York Times often links to, has been having a problem. Google searchers have been coming over thinking its Facebook! One of its articles ranks highly on Google for...

Nice line, no? Here's what Netflix CEO Reed Hastings said in a 2009 interview. Every entrepreneur is a Steve Jobs wannabe. I was as guilty of that as anybody. This was in reference to the admiration Hastings had for how Apple used its hardware to sell content. The...