Here is a visual presentation of my system for creating consumer electronics evangelists. Please click on this smaller version below for the full-screen version. Some notes: Each step must be attained sequentially. Companies that have attained the steps on the left...

I'm sharing this publicly for the first time. This has only been available to my clients previously. Here is the process a company has to go through to create consumer evangelists for its products. History and research says that these steps must happen in order,...

What Google's Buzz launch taught us: Go into every launch with three home-run points of excitement that will get media, and, in turn, consumers, talking. Google did not have this. Consumers can't possibly understand what Google Buzz is, because it was clear the media...

For communicating about consumer electronics, the most effective language: Focuses on life and family value, not technical specifications. How will your product improve your customers' lives? Is low-to-no tech. Is in the words of your customers, not your marketing...

In a 2003 interview, Sergey Brin said the following: Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine....

A few years ago, Palm stopped talking to consumers. The silence lasted for more than a couple of years. Even though the company's Treo smart phones still boasted passionate fans, and it still put out decent iterations of the device, for some reason consumer...

Although the iPad has been dominating the news for the last two weeks, here's a quick scan of the most popular technology stories on The New York Times Web site: Best cameras for under $300 Facebook privacy Learning a language online 3-D Televisions Texting with your...

Seth Godin's recent post on modern procrastination got me thinking. Many consumer electronics manufacturers are now using social media like Twitter, Facebook and message boards religiously. Some companies, like Dell and Comcast, do it well. They interact with...