Latest Articles
Latest Articles
Why?
We are not a road-trip family -- we fly -- but last week we drove from Chicago to Niagara Falls and Toronto. Which meant more than 20 hours in the car round-trip and between destinations. With two 5-year-olds. And so, they asked "why?" approximately 200,000 times. And...
Video: 4 Revenue Growth Misconceptions
Here's a new video on the four major misconceptions about revenue growth. Quick reminder that the deep discount for my Growth Masters program ends this Friday.
The Marketing Power of Peers
When you tell people you're great, you're selling. People expect that of you, and take it with a grain (or several grains) of salt. Also, although marketing is no place for modesty, personal moderation, discomfort with boldness, "preferring to let our work" do the...
Entrepreneurs Should NOT Grapple With Facebook
The Wall Street Journal has an article today about small business owners marketing on Facebook, where ad prices are up and clicks are down. You can read the article here, but you may need a subscription. A graphic appears with the piece, titled "Marketing Avenues,"...
10 Pillars Of Revenue Growth
A little bit longer than usual today. Which one of these will you spend 15 minutes applying today? Hit "reply" and let me know. The communicated plan has a much greater chance of getting done! 1. Always, focus on your value. It's far more compelling. Don't tell me...
Amidst The Chaos…
There's conflict in Gaza, Iraq, Afghanistan, Syria, Libya, Ukraine, and elsewhere. Three passenger planes have crashed in recent weeks, one shot out of the sky with a missile. Many parts of the world are experiencing drought, and wild fires burn on the West Coast of...
When We Are Bold
Customers are trained to contact us when they need something, or when there is a problem. Nobody calls when we're doing a great job for them, because that's expected, and, in turn, taken for granted. So we get a significant influx of negative feedback, from a very...
Killing Commodity Status
This morning I'm delivering a keynote to more than 1,000 people for the AmericanHort association -- the largest horticultural association in the US. It's titled Kill The Commodity, and the organizer selected the title. Most companies in competitive spaces are...
Awareness
Think about your typical customers: on average, what percentage of your entire range of products and services are they aware of? I ask every audience, client and prospect this question, because it is the single lowest hanging fruit for revenue. Answers range between...
Help People, Even In Your Marketing
Just like your products and services, the best marketing helps people. It doesn't pitch, propose, push, prod or promise. Rather, it demonstrates your outstanding value to your customers and prospects. It offers ideas, tools, techniques, approaches, and advice for...