Latest Articles
Latest Articles
Do You Have the Courage to Be Successful?
My friend, the author and Internet strategist, Chad Barr, often asks his clients if they have the courage to be successful. This means something different to everyone -- but here's how I interpret it when it comes to leading businesses and marketing: Are you willing...
Leveraging Your Greatest Strength
Research in Motion's greatest strength was its Blackberry smart phone and the millions of loyal, passionate evangelists it enjoyed. But when RIM focused on its doomed PlayBook tablet for year, it lost sight of this great strength. In fact, RIM tried to develop a new...
Evangelist Marketing Workshop: A Two-Step Exercise To Help You Develop Powerful Marketing Messaging Now!
Stop what you're doing and grab a pen (or keyboard), because I'm about to take you through a powerful exercise that will improve you marketing immensely. There are only two steps, and this should not take more than 10 minutes, but if you follow these instructions, you...
The Power of Results Stories
There's a section in my new book called Results Stories. They are the extremely powerful -- but wildly underused -- stories of your happy customers. They are the stories of how your product or service has improved the lives of real people. Results stories relate your...
The Power of Results Stories
There's a section in my new book called Results Stories. They are the extremely powerful -- but wildly underused -- stories of your happy customers. They are the stories of how your product or service has improved the lives of real people. Results stories relate your...
Testimonials on Steroids
There's a section in my new book, Evangelist Marketing, called Results Stories. Results stories detail the ways your products and services have improved the lives of happy customers. They detail some relevant parts of a customer's life, and talk about how some part of...
What Business Are You In?
The best marketing comes from companies that are on offense. These companies -- Apple, Amazon, and Netflix, for example -- are confident and sure of their value. They communicate with their market relentlessly and with grand language. Conversely, most companies...
What Business Are You In?
You are in the life-improvement business. You are not in the technology business. You do not make speakers or headphones, you bring the joy of music into people's hearts. You are not in the computer, Internet, television, credit card, or auto business. Instead, you...
Going on Offense
The best marketing comes from companies that are on offense. These companies -- Apple, Amazon, and Netflix, for example -- are confident and sure of their value. They communicate with their market relentlessly and with grand language. Conversely, most companies -- and...
Going on Offense
The best marketing comes from companies that are on offense. These companies -- Apple, Amazon, and Netflix, for example -- are confident and sure of their value. They communicate with their market relentlessly and with grand language. Conversely, most companies -- and...