Latest Articles
Latest Articles
Eliminate Unforced Errors in 2012
I can't think of an industry that's more prone to -- and damaged by -- unforced errors than consumer electronics. This business is hard and fickle enough without you voluntarily erecting hurdles for yourself. How could Verizon not anticipate the backlash to its silly...
Eliminate Unforced Errors in 2012
I can't think of an industry that's more prone to -- and damaged by -- unforced errors than consumer electronics. This business is hard and fickle enough without you voluntarily erecting hurdles for yourself. How could Verizon not anticipate the backlash to its silly...
Powerful Language is The Key to Marketing Success
From page 56 of my new book, Evangelist Marketing: Your language is the single most important component of marketing to consumers. It is the rate-determining step to the sales success of your devices. The language you use to describe your products is infinitely more...
Product Packaging — The Less Words The Better
From page 220 in my new book Evangelist Marketing: Ironically, words don’t help much on packaging. They crowd out the device. They fire information at the prospective customer. They confuse because, when there are words, they tend to be too technical. Obviously, you...
You’re in the Marketing Business
You are not in the technology business. Or the silicon chip business. Or the digital camera business. Or the television business. You're not in the social media business, or the travel site business or the search business. No. You are in the marketing business. Your...
End-of-Year Focus Areas
The economy is improving. Consumer spending was up more than expected this holiday season. People are buying technology products and services. Things will continue to improve. Now is the time to innovate your marketing as aggressively as you're innovating your...
End-of-Year Focus Areas
The economy is improving. Consumer spending was up more than expected this holiday season. People are buying technology products and services. Things will continue to improve. Now is the time to innovate your marketing as aggressively as you're innovating your...
Where Are The Product Manuals?!
Where are the product manuals? Most products come without a how-to guide today. Even Apple’s products — beloved the world over — come without a use guide. Don’t make people have to schlep to your Web site to track down, download, and read your manual electronically....
Passionate Customers Drive More Revenue Than Frequent Product Releases
From page 25 in my new book, Evangelist Marketing: "Satisfied, passionate and loyal customers drive far more revenue than frequent product releases." Details: Consumer electronics companies release far too many products. Success in this business is not about the most...
Common Sense
Common sense isn't so common in consumer technology. The year in review: The bigget book publishers decided together to raise prices on e-books, which, ridiculously, dramatically reduces their profits on each book, angers retailers AND consumers, and has drawn a...