Latest Articles
Latest Articles
Don’t Go First
Amazon's widely anticipated Android-based reader / tablet, the Kindle Fire, launches this week, and it's already receiving great reviews. There's a ton of media and consumer energy behind it, and there's no question it'll sell succesfully. One lesson here is you don't...
The Lightening Fast Pace of Change
My book, Evangelist Marketing, comes out in seven weeks. It's about how to powerfully and successfully market consumer electronics. About a year went by between the time that I wrote it to the time we completed final edits. This is about 17 years in tech time, and it...
Success is Fleeting
If you've attained a measure of success in consumer electronics, congratulations, but you need to work harder! Success is fleeting in our industry, and you must continue to do the right things in the right way simply to maintain your advantageous position. Gravity...
Wonder & Curiosity
Mona Simpson's stunning and gorgeous eulogy in the New York Times for her brother, Steve Jobs, talked about his "capacity for wonderment." Even in his dying days -- even in his last words! -- Jobs's wonder and curiosity were among his leading traits. I've found this...
Wonder & Curiosity
Mona Simpson's stunning and gorgeous eulogy in the New York Times for her brother, Steve Jobs, talked about his "capacity for wonderment." Even in his dying days -- even in his last words! -- Jobs's wonder and curiosity were among his leading traits. I've found this...
Why Customer Insights Are Magic
You are in business. You are here. You would like to there. Let's assume for now, that "there" involves some kind of business growth -- new customers, or more of them. What are the factors involved in getting you from here to there? An excellent product or service. An...
Wanting It Badly Enough
We know what to do. The process isn't a secret. The path is usually proven and well-worn. If we don't know what to do, we can learn -- from colleagues, supervisors, mentors, or a book. The key question is: do you want it badly enough to put in the work to do it? ...
Wanting It Badly Enough
We know what to do. The process isn't a secret. The path is usually proven and well-worn. If we don't know what to do, we can learn -- from colleagues, supervisors, mentors, or a book. The key question is: do you want it badly enough to put in the work to do it? David...
Do You Want it Bad Enough?
We know what to do. This was David Maister’s major message when I was with him in Palm Beach, Florida this week. He was speaking at Alan Weiss's Thought Leadership workshop there. In his presentation, and in private conversations, Maister said there is no magic...
The Discipline Is The Hardest Part
In David Maister's book, Strategy and the Fat Smoker, he says that creating the plan is the easy part. We all know what to do. It's doing it that's the difficult part. Having the courage to execute; having the discipline to continually doing the right things to move...