Latest Articles
Latest Articles
Great Product Names
I've devoted a large section to product names in my upcoming book, Evangelist Marketing, but I still can't understand why so many technology companies commit marketing suicide with a horrible device name. If your product name has multiple words, or you lead with an 18...
Great Product Names
I've devoted a large section to product names in my upcoming book, Evangelist Marketing, but I still can't understand why so many technology companies commit marketing suicide with a horrible device name. If your product name has multiple words, or you lead with an 18...
The Traits That Made Steve Jobs Legendary
What made Steve Jobs legendary? I think it's a combination of these traits: Unparalleled Instinct: Nobody knew what would succeed with consumers as accurately as Jobs. While every other consumer electronics company needs to talk to consumers more, Apple never spoke...
Customer Passion Drives Stock Price
It's impossible to overstate the magnitute of the loss of Steve Jobs. If you need proof, drive to any Apple store in America and you'll see people mourning as though a president has passed. I've been thinking and writing about what made Jobs so great, and I think it...
Customer Passion Drives Stock Price
It's impossible to overstate the magnitute of the loss of Steve Jobs. If you need proof, drive to any Apple store in America and you'll see people mourning as though a president has passed. I've been thinking and writing about what made Jobs so great, and I think it...
Steve Jobs: Your Heart Running Around Outside Your Body
Google CEO Eric Schmidt provided a moving tribute about Steve Jobs to Businessweek. Most touching is this lovely thing Jobs had to say about his children -- this is Schmidt talking about Jobs: Steve and I were talking about children one time, and he said the problem...
How Steve Jobs Looked at Product Design
Courtesy of the New York Times, here's how Paola Antonelli, senior curator of architecture and design at the Museum of Modern Art, described how Steve Jobs looked at a product's design: “He had an exceptional eye for design, and not just an eye, but an intelligence...
Mourning Steve Jobs — He Put a Ding in the Universe
I never met Steve Jobs, but I mourn him. I mourn him because he changed my life and he changed the world. I mourn him because in my work with executives in the consumer electronics industry, when I am hired to help with marketing, I am basically teaching people how to...
Giving Customers Good News
If consumer passion (and discontent) is directly proportional to stock price, then efforts must be taken to manage it. You must give customers, prospective customers, the market, and onlookers like the media good news. And you must do it regularly. Good news must be...
Customer Passion Drives Stock Price
Customer passion drives stock price. Some people disagree with this on instinct (No! Profits drive share price!), but let's think about it: What drives profits? Sales. And what drives sales? Passionate customers. And, finally, what creates passionate customers?...