The best-selling consumer products make people feel good.

Think iPad, iPhone, Kindle, and about nine months ago, Netflix. Before that, it was the iPod, TiVo and Walkman.

These are and were the best-selling products of all time in the technology industry.

They possess what I call the Feel Good Factor, or FGF. People feel uplifted using them. People feel excited, energized, interested, compelled, and a part of a larger community when they use these products. They almost feel grateful. 

I’ve been thinking about this product FGF recently, and it dawned on my that the very best technology marketing also possesses this Feel Good Factor. Let’s call this mFGF.

Apple’s iPhone and iPad commercials, for example, feature fast-paced product demonstrations (all you see on the screen is the product). This is set to high-energy and, yes, feel-good music.

Amazon’s Kindle commercial often shows happy people on the beach, enjoying their electronic book.

These commercials make people feel good.

You what doesn’t make people feel good?

Technical specifications.

Statistics.

Details. (Yes, details.)

Show people how your product will improve people’s lives in your marketing. Make people feel good.

It’s what the most effective marketers in the consumer electronics industry do.