If you want to grow revenue, nothing will do so faster, easier and more dramatically than marketing.
Marketing opens what sales closes.

We must sell, and we must close.

But we must constantly be opening new opportunities. We must consistently create new opportunities for our sales function.

If all you do is close, eventually, you’re walled in, trapped, with no opportunities (for growth) in sight. Your pipeline will run dry.

To open, we must systematically communicate our value to people who can buy it. That’s all marketing is.

To open, to grow, me must market.

 
The Evangelist Marketing Institute is a revenue growth consultancy. My average client grows their top line by 15% to 20% in their first year with me. If you’d like to discuss applying this kind value to your organization, just reply to this e-mail or call me at 847-459-6322.

This piece ran in my Evangelist Marketing Minute short-form newsletter, which you can receive every Monday morning for free by signing up here.