The product or service being delivered must be close to perfect, but the selling communications do not require perfection…they merely need to be made.

Too often, we hold back communicating with customers and prospects because we don’t have the perfect thing to say.

But you don’t need to say the perfect thing — just the helpful thing.

You don’t need the perfect check-in during your sales process, you simply need a check-in that communicates that you are interested and that you care.

If you wait until the communication is perfect, chances are that the communication will never be made.

In fact, perfection is only a half-step away from procrastination.

Perfection kills action.

And because sales is based on taking many fast actions repeatedly, over time, perfection kills sales.

Perfection costs you money.

Be helpful, not perfect.

To systematize growth action at your sales organization — and add 15-30% in new sales in any economy — please call me at 847-459-6322 to discuss what a project together might look like. Or simply reply to this email…