The quickest way to reach and speak to a prospect in sales will ALWAYS be to pick up the phone and call them.

You’ll end up waiting hours or days for replies to emails.
You’ll end up waiting hours or days for replies to LinkedIn messages.
You’ll end up waiting hours or days to arrange a Zoom call.

Yes it’s scarier picking up the phone.

But it’s also the quickest way to speak to them.

And in the highly competitive world that sales is now, time matters.

You want to speak to them before your competition does.

You can send emails, send LinkedIn messages, and then hope your competition isn’t calling them.

Me personally? I’m picking up that phone and getting there first.