I know how valuable I am to my customers.
I help them immensely, and my customers have been with me for years because of this.
I am not lucky that this customer has taken this meeting or call, rather, they are lucky I am calling them.
I could be with anybody today, but I chose them.
Conversely, I am so lucky to be doing this work, and helping people like this.
I save them time.
I make them look good to their customers.
If I ask them, some of my customers will tell me this.
I know I may not succeed in this sales call and close this deal.
In fact, the odds are against me.
But if I get a no, it will not be a failure. Not even close.
It will be a tremendous success because I was present. I was here. And the competition was not.
And if I get a no, I will be closer to the next yes.
Because I know that without many no’s there can be no yeses.
And so, a no will be a terrific success.
And a yes will also be a terrific success.
I can’t lose.
I can only try to help.
And that’s exactly what I’m doing.
How lucky am I?
I am so grateful for this opportunity.
Now that you’ve read this, go and make that call.
Whether you get a yes or a no, you’ve done what not many do.
You made the call.