One of the top obstacles to business growth is perfection.

It makes us over-think, delay, procrastinate, agonize, and is the cause of far to many pointless meetings and conference calls.

What’s the point? Who does this help? Very good would satify your customers and prospects just as much as perfect would. So it doesn’t help your market, and it certainly isn’t useful to your productivity or earnings. Here’s the key: only you know it’s not perfect. The market can’t see the difference between very good and perfect!

So stop trying to make it perfect. Move your marketing, as well as new products and services, into the world when they are good enough. And let people start benefiting from your value as soon as possible.

Ready? Fire! Then aim and adjust…

This piece ran in my Evangelist Marketing Minute short-form newsletter, which you can receive every Monday morning for free by signing up here.