Unlike your products and services, which need to be precise and exact, your marketing needs only to be helpful.

I heard Alan Weiss say this once, and it has stuck with me ever since: In marketing, quantity trumps quality. The more that people hear from us, the more they will buy from us.

So stop trying to make it perfect.

Stop putting it off.

Write or record something helpful to your customers and prospects, and send it to them. Then do it again. And again.

Ready? FIRE! Then aim, assess and adjust. If it’s working, double down on it. If it’s not working, or you don’t like doing it, stop it and do something else. But keep doing.

Keep firing.

The Evangelist Marketing Institute is a revenue growth consultancy. My average client grows their top line by 15% to 20% in their first year with me. If you’d like to discuss applying this kind value to your organization, just reply to this e-mail or call me at 847-459-6322.

This piece ran in my Evangelist Marketing Minute short-form newsletter, which you can receive every Monday morning for free by signing up here.