Here are a half-dozen marketing activities for revenue growth:

1. Conduct 10-15 minutes phone calls with customers to understand their thoughts and feelings about your products and services. You’re looking to emotionalize and quantify their experience with you.

2. From these insights, create brief testimonials.

3. Further, you’ll have plenty of material from these conversations to create high-impact one-page case-studies.

4. Develop precise and accurate lists of prospective buyers (made up of past customers, current customers, current prospects, past prospects).

5. Direct #2 and #3 to #4. That is, send your prospects the testimonials and case studies of their peers. It’s one thing if you tell me you’re great. It’s another thing entirely if my peers tell me you’re great and how you’ve helped them.

6. Ask your current customers if they know you also make other specific products (or deliver other, related services). Select products and services that complement what they’re currently buying. Chances are, they don’t know you have these other offerings. (This activity can create 15% growth for you as soon as you begin to implement it. Can you give me a good reason not to do this?)

What are we doing here, in all of the above? We’re communicating our value to people who can buy it.

Which is exactly my definition of marketing.

This piece ran in my Evangelist Marketing Minute short-form newsletter, which you can receive every Monday morning for free by signing up here.