But will people still subscribe?

That’s right, every week.

But we only email every month or two. 

That’s enough for people to forget you. Mailing weekly is enough for people to actually remember you.

Here’s why you hate getting all those email newsletters:

They aren’t helpful. They’re pitchy. They’re selling you.

We send value.

We send useful information that will be helpful to your customers and prospects.

Examples: What are commodity prices doing? Why? How are construction starts? What about employee pay trends? What piece of research recently came out that would be useful to readers? What did a company in the industry do recently that’s groundbreaking and repeatable?

We send value.

And open rates are over 30% (dwarfing the standard 1-5% sales email open rates), and unsubscribe rates are infinitesimal, with many weeks at zero.

Remember, these are your customers and prospects. They know you. They value you. They appreciate you. And you will be sending them frequent value. Why would they unsubscribe from that?

You can do this all without me.

But if you’d like some help communicating with customers and prospects weekly to your list, and daily one-on-one, please call me at 847-459-6322.

The 2019 Selling Boldly Coaching Program is off to a fantastic launch, with signups and interest exceeding even my expectations. It’s the first offering I’ve had where small companies and individuals can work with me directly to grow sales by 10-20-30% as my clients do. The 10% discount expired Friday, but you can save 5% on the program by using the discount code 5. Complete details and registration are here.