I’ve been codifying my 15-Minute Marketing Plan for my next book, and I wanted to share some of the major elements with you. To grow revenue, we must market. To market, we must take action. New marketing action, I’ve learned over the years, is most effectively implemented in 15-minute increments.This amount of time is non-threatening, and even you and I have 15 minutes.

Here are the components of this plan, to be updated on a weekly basis:

What are you top three marketing priorities of the week? What product or service do you want to emphasize? Where is the lowest hanging revenue fruit currently? List your top three.

What’s your 15-minute action (or two) today? I define marketing action as communicating your value to somebody who can buy it. So, what will you do today? Calls, emails, conversations, articles, newsletters, posts, meeting requests, strategic event communication (and on and on) are fair game here. Using your weekly Top Three as a guide, plan today, do today, then plan tomorrow. One day at a time.

What obstacles do you anticipate? What will keep you from executing your 15 minutes, and how will you overcome them? Might the phone ring? Might somebody pop into your office?

Who will hold you accountable? If somebody is expecting you to do it, there’s a higher probability of it getting done. Spouse? Colleague? Friend? Somebody must know your plan at the beginning of the week. Check in with this person at the end of the week and discuss what you accomplished and did not accomplish, and why. Then attack the next week’s plan with your accountability partner.

There’s more, but these are the basics.

It’s Monday. Why not start with this week?

This piece ran in my Evangelist Marketing Minute short-form newsletter, which you can receive every Monday morning for free by signing up here.