Henry Ford said “whether you think you can, or you think you can’t, you’re right.”

 And so, we have a choice:

 We can believe that we can, and then there is a chance that we well. Or, we can believe that we can’t, and in this case, it is guaranteed that we won’t.

 We can choose to believe we will make the sale. And then we might. Or, we can choose to believe we won’t succeed, and I’d bet my children’s college money — which is very important to me —  that we will not.

 We can attend a speech or workshop, and we can choose to think about how these new approaches we are learning about can work for us. How can we apply them? How can we modify them for our own world? Or we can spend an hour or two thinking about why these things won’t work, why they’re not right for us.

 I’m describing the difference between optimism and pessimism, and study after study shows that optimists out-perform pessimists. They are happier. They are bolder. They are more confident.

 The beauty here is that we have a choice. It’s actually up to us! We get to decide what we believe, because we control our beliefs, not the other way around.
 You can believe that you are lucky that the customer is meeting with you, or that the customer is lucky that you took the time to meet with them. Because you can be with anyone right now, and you are with this customer, now. How lucky are they?!

 

 I believe that. What do you believe?

 What will you choose?

 CUBS CASE STUDY: My Chicago Cubs were down three games to one in this World Series. We won last night, so now it’s 3-2. Countless Cubs fans are in despair. But I looked it up: this team has won three games in a row (which is what it will take to win the World Series) 21 times this year.  Here comes 22! This is what I believe. [Of course I could be wrong, but I’m happier knowing this, and believing it.] 

 To grow your revenue with simple sales and marketing systems, call me at 847-459-6322, or just reply to this email. 

 

 If you like this kind of thing, see my latest book, which dives deeply into these things. Forbes called it one of the top business books of the year.